Coffee

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May 1, 1920

This ad from the Joint Coffee Trade Publicity Committee of the United States was a collaboration between the U.S. and Brazilian coffee growers. The campaign was run in 306 newspapers, 21 periodicals, 50 grocery-trade magazines, and nine medical journals, according to All About Coffee by William Harrison Ukers. The ads enumerated health benefits, provided directions on how to make it, encouraged groceries and restaurants to offer it, and offered recipes to expand its use as a flavoring agent.
 
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