It's amazing to me ~ doesn't anyone else see a dearth of trike magazine articles?
Where are the mainstream magazine articles about three-wheelers?
I subscribe to AMERICAN IRON and CYCLE WORLD magazines. In AI (Sept 2013, 194 pages), I counted 7 trike manufacturer's ads. CW was more modest ~ 1 ad from BRP Can-Am (Sept 2013, only 86 pages)
Advertising is nice, but bias. People may turn a page and stop to admire a full-color ad of a trike. But there's no compelling copy to read; no story to stop and read (and importantly, to remember the manufacturer mentioned in the article.)
Nether magazine has had a three-wheel feature in years!
You would think that, between BRP Can-Am, Lehman, Champion, Motor Trike, Frankenstein, Mystery Design, CSC, (YES, I know I missed a few), there would be ONE manufacturer that would step up and write a compelling article, that's not TOO bias about one brand (a good PR person can do THAT) instead of a(nother) bland full-page ad insertion for the next few months?
PS: I'm not a "PR" or ad account manager. I'm just an old retired fellow who's already filled up MY garage
Where are the mainstream magazine articles about three-wheelers?
I subscribe to AMERICAN IRON and CYCLE WORLD magazines. In AI (Sept 2013, 194 pages), I counted 7 trike manufacturer's ads. CW was more modest ~ 1 ad from BRP Can-Am (Sept 2013, only 86 pages)
Advertising is nice, but bias. People may turn a page and stop to admire a full-color ad of a trike. But there's no compelling copy to read; no story to stop and read (and importantly, to remember the manufacturer mentioned in the article.)
Nether magazine has had a three-wheel feature in years!
You would think that, between BRP Can-Am, Lehman, Champion, Motor Trike, Frankenstein, Mystery Design, CSC, (YES, I know I missed a few), there would be ONE manufacturer that would step up and write a compelling article, that's not TOO bias about one brand (a good PR person can do THAT) instead of a(nother) bland full-page ad insertion for the next few months?
PS: I'm not a "PR" or ad account manager. I'm just an old retired fellow who's already filled up MY garage